Amsterdam University of Applied Sciences
Centre for Applied Research on Economics and Management
CAREM is a research center of the Business & Economics faculty of Amsterdam University of Applied Sciences.
We were asked to create three animations explaining the structure and activities of CAREM. Each animation was created with a different visual style. The first animation shown below was based on the visual aspects of the University’s identity, such as geometry, color scheme and tone of voice.
Art direction by Story Studio.
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Character line-up
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Background example and triangles (swipe)
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Start-ups
CAREM’s second animation
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Main character Peter
CAREM’s third animation
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Introduction scene