Nederland Veranderland – Branding
Identity based on transition
Nederland Veranderland is a podcast series about the Dutch economy in transition – concerning climate change response. They tackle themes varying from energy, technology and logistics to production. Which requires a visual identity as future-proof and angular as the intended approach to their subjects.
I took ‘transition’ as a general theme in the design process. The friction innate to transition is represented by stretched shapes – as illustrated in the logo.