Stichting 113 ‘1K Z1E J3’ – Campaign
Conversations for mental well-being
Starting from the week of September 5, over 250 benches are placed all over The Netherlands to serve as conversation starters, to talk openly about mental well-being and suicidal thoughts. Talking about mental well-being and suicidal thoughts is still considered a taboo, while awareness and openness could be of great help to those who need it the most. I was honoured to work as an assistant editor to help build this important campaign.
Art direction by KesselsKramer.
Campaign video, displaying the benches in the public space. The benches are recognised by their golden plates, reading ‘Een goed gesprek begint met iemand écht zien’.
As part of the campaign, Dutch celebrities were invited to share their experiences about mental well-being. These interviews show how you could involve the same benches for conversation. Stichting 113 provides a free training to further help conducting difficult conversations.